Good gouache paint should make it easy to put an idea on paper. These five paints suit different budgets and ways of working. My advice is to buy a small set, learn its mixes, and add colors when a real gap shows up.

The hardest choice is rarely the brand. Think about the marks you want to make. Do you need flat blocks of color, loose washes or dried paint you can rewet? Those needs lead to different picks.

Five gouache paint brands at a glance

Paint Best for
Winsor & Newton Designers Gouache A practical first mixing palette
Holbein Artists’ Gouache Flat, opaque color and a broad range
M. Graham Artists’ Gouache A palette you plan to rewet
Royal Talens Extra Fine Gouache Larger blocks of matte color
Schmincke HORADAM Gouache A small, carefully chosen set

1. Winsor & Newton Designers Gouache: a good first set

Winsor & Newton Designers Gouache. Illustration.

Good fit: A practical route into a small mixing palette.

Keep in mind: Some colors cost much more than others.

I would start here if you want to learn how to mix gouache paint. The Designers Gouache sets give you a clear place to start. Buy single tubes as you find out which colors run out first.

A small mixing set makes more sense to me than a large box bought for its color count. A warm and cool version of the main colors, plus white, gives you room to learn. You do not need every shade to paint a good picture.

The tradeoff: tube prices vary by color. Check the shades in a set, not just the number of tubes. The Designers range is also distinct from Winsor & Newton’s other paints, so read the label with care.

2. Holbein Artists’ Gouache: for bold, flat shapes

Holbein Artists’ Gouache. Illustration.

Good fit: A broad color range without added whitening agents.

Keep in mind: Easy to confuse with the separate acrylic range.

Holbein Artists’ Gouache suits the painter who wants a broad choice of ready-made colors. Holbein says it does not add whitening agents to boost the opacity of this range. That does not mean every pigment covers in the same way; the color still matters.

I would put it on the shortlist for clean shapes, poster-like work and small color studies. Buying a few useful tubes lets you judge how the paint fits your brushwork before you commit to a larger set.

The tradeoff: Holbein also makes acrylic gouache. It is a different paint. For dried color you can soften with water, look for Artists’ Gouache. The word “gouache” alone will not tell you which type it is.

3. M. Graham Artists’ Gouache: for a working palette

M. Graham Artists’ Gouache. Illustration.

Good fit: Honey helps retain moisture in the paint.

Keep in mind: Not the first choice for a firm, dry travel palette.

M. Graham gouache is worth a look if you like to return to the same palette. Its honey-based binder helps the paint retain moisture. That helps you reuse a mix. You need not squeeze out fresh paint for each short session.

It would be my pick for someone who values that working habit more than a huge set of colors. Leave space between mixes and close the palette with care. Paint that stays soft asks for a little more thought when you carry it in a bag.

The tradeoff: a soft palette is not everyone’s preference. If you need firm, dry pans for travel, test a small amount before filling a whole box.

4. Royal Talens Extra Fine: for blocks of color

Royal Talens Extra Fine Gouache. Illustration.

Good fit: A matte finish in useful tube and bottle formats.

Keep in mind: Check each color’s lightfastness before display.

Royal Talens Extra Fine Gouache dries matte and can be reworked with water. Its range includes both tubes and bottles, which is handy when one color does most of the work in a design.

That makes it an interesting choice for larger flat shapes, lettering and repeat color studies. I would compare the cost per amount of paint for the colors you actually use. A bigger bottle of the right shade can be more useful than a set full of near-duplicates.

The tradeoff: check the lightfastness of each color. The range has color-specific ratings; a brand name alone does not tell you how every shade will hold up on a wall.

5. Schmincke HORADAM: for a small, focused palette

Schmincke HORADAM Gouache. Illustration.

Good fit: Opacity comes from the pigments rather than added white.

Keep in mind: A costly way to buy lots of colors at once.

Schmincke HORADAM Gouache is the option I would consider when choosing a few paints with care. Schmincke describes the range as using the natural opacity of its pigments without adding extra white.

That approach will appeal to painters who want to understand what each color brings to a mix. It also means you should not expect all colors to cover a dark mark in one identical coat. Read the color chart and choose the pigments that fit your work.

The tradeoff: a large set can be a costly first step. Start small. A premium label will not do the mixing for you. A well-used basic set is worth more than expensive tubes left shut.

Traditional gouache or acrylic gouache paint?

Traditional gouache paint is a water-based paint known for a flat, matte look. Water can soften it again after it dries. That helps when you want to change an edge, but it also means a wet top layer may disturb the color below.

Acrylic gouache paint dries with an acrylic binder. Once dry, it does not rewet in the same way. Choose it when fixed layers matter more than the chance to rework them. The two paints may look alike on a shelf; they behave differently on paper.

If you want flat color in a pen-shaped tool, Posca markers are another route. They suit smaller marks and clean outlines. A brush and gouache give you more room to mix colors as you go.

Opacity is not a score for the whole brand

One tube of gouache paint may cover well while the next lets more of the paper show through. Pigment, water and the thickness of the layer all change the result. Adding more water makes a wash; adding white changes both the cover and the color.

Make a small test strip on your chosen paper. Draw a dark line, paint across it, and let it dry. Then try a second layer. That shows you more than a wet swatch on a screen.

Avoid treating the paint like thick icing. Very heavy layers are not the point of gouache. Build the look with controlled layers and enough drying time between them.

Rewetting: a benefit with a catch

The same trait that lets you reuse dried paint can make layers lift. A wet brush and repeated strokes may pick up the color underneath. Let the lower layer dry, use less water in the next mix, and avoid scrubbing one spot.

Painter preferences differ. In a discussion comparing Winsor & Newton and Holbein, artists describe different views on rewetting and how predictable the paint feels on paper. Those are useful reasons to try a small set, not proof that one brand wins for every painter.

Buy the color, then check its lightfastness

Lightfastness means how well a color resists fading in light. It is worth checking when you plan to display or sell an original. For private sketchbook studies, cost and working feel may matter more.

Read the maker’s rating for the exact color. Do not assume that all reds, all bright shades or all artist-grade paints have the same rating. The Winsor & Newton color charts are one useful place to begin.

Keep gouache work dry and protect the surface from scuffs. A matte painted page can pick up marks if it rubs against another surface.

Student-grade or artist-grade gouache paint?

A lower price is useful when it gets you painting more often. Student-grade gouache paint can suit early color studies and exercises. Before buying a large set, check the tube size, the colors included and whether the maker lists pigments and lightfastness.

For fine art you plan to keep, sell or hang, I would put more weight on those details. A high pigment concentration can be useful, but it is not a score for every task. Artists who want a pale wash and illustrators who need a solid shape are asking different things of the same tube.

I would buy a few good colors before investing in a large expensive set. Artists can learn a lot from mixing a small palette. A lower price per tube is not a saving if the colors stay unopened. For professional work, record the exact paint and paper so you can repeat the result.

Gouache paint, watercolor and acrylics

Watercolor usually lets more light pass through the paint to the paper. Gouache paint is commonly used for opaque shapes and a matte finish. You can thin traditional gouache for a watercolor-like wash, but the amount of water changes its cover and texture.

Acrylics behave differently once dry. If you work with acrylic paint and want a flatter surface, acrylic gouache may suit the same habit of fixed layers. If you want to reactivate a dried mix, traditional gouache is the better starting point. Acrylic gouache gives up that particular freedom.

In mixed media, plan the order of the layers. A wet wash can disturb traditional gouache underneath. Acrylic gouache may suit a base that should stay put while you add other mediums. Test the whole combination, including any final coating, on a scrap first.

I would choose traditional gouache for a sketchbook where reworking matters. I would compare acrylic gouache for a design built from multiple layers. Neither replaces every use of watercolor or acrylics; they offer different ways to keep or change a mark.

How to mix gouache without losing the color

Put a small amount of gouache paint on a clean mixing surface. Add water a little at a time until the brush makes the mark you want. Mix two colors first, then judge the dry swatch before adding a third. That keeps the cause of a muddy mix easier to spot.

Use white with intent. It can turn a rich color into a pastel and increase cover, but it also changes the color itself. If you want a transparent wash, try more water instead. Make separate swatches for both: they are different choices, not two routes to the same result.

To blend colors, work on a small area while the edges remain damp. For crisp layering, let the base dry and use fewer brush strokes. Gouache paint has a learning curve, but short color studies make mistakes cheap. A good first goal is one clean shape beside one soft edge.

Paper, brushes and a first painting

Smooth watercolor paper helps with small details; rough paper gives more texture. Heavier paper can help reduce buckling, though the amount of water still matters. Toned paper is another option when you want white highlights to stand out. Check that it can take wet paint.

Choose brushes that keep a useful point and rinse clean. A small round and a flat brush cover many first projects. Acrylic gouache needs prompt brush cleaning, just as other acrylics do. Avoid leaving paint to dry near the base of the hairs.

For a first gouache painting, try a small still life with three colors and white. Leave room around each mix. Paint the large shapes, wait for them to dry, then add a few details. This simple process tells you more about the tube than shopping for another set.

Art supplies to use with gouache paint

Synthetic brushes, clean water, a white mixing surface and watercolor paper will take you a long way. Start with what you have before building a large kit. Paper changes the way a brush moves and how much water a page can take.

If your main aim is fast, blended color with less setup, read the Ohuhu markers guide. Alcohol markers offer a different sort of control, and the right paper is just as important there.

My final choice would be a small Winsor & Newton set for a first palette, M. Graham for rewetting, or Holbein for a broader color range. Pick the habit you want to build, then buy the paint that supports it.